With the plethora of Internet product reviews and other online sources of product information, salespeople’s roles as valued dispensers of hard-to-access information is gone.
The Big Picture Archive
The rise of Dental Support Organizations (DSOs) and large group practices has tilted the balance of power in the supplier/buyer relationship.
In this column, I'm going to keep the positivity vibe going but extend it even further.
People are complex creatures, and to view them through a single lens is overly limiting and ultimately self-defeating.
There is nothing new under the sun," the saying goes. To some extent, that applies to the dental market. While new products are being introduced all the time, dentists often stick with the tried and true.