This Month’s Features


Featured Articles

Fired Up

The gray market continues to be a hot topic in the dental industry. Mentor shares how dental manufacturers are fired up and firing back to protect their reputation, their dentist customers, and patients at large.

Cure for the Common Composite

Today’s curing lights are evolving along with the materials they cure. We examine developments in today’s devices.

Haute Pursuit

Mentor explores the latest clinical technologies that are elevating the art of indirect restorations to high fashion.

The Digital Advantage

CAD/CAM systems are making inroads into everyday dentistry, being used for assessment, diagnosis, treatment planning, implementation, evaluation and communication. That all adds up to a strong advantage — for patients, clinicians and account executives.


Columns

Selling Strategies: What’s Your Trademark?

You may have seen this meme going around LinkedIn a few months ago: “Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark.”

Skill in Life: Focus Drives Results

An iconic picture: Tiger Woods, squatted on the green, both hands up to the sides of his forehead, all distraction blocked out, staring at the hole, the ball, the hole, the ball, the hole. Totally focused. The picture of focus.

The Big Picture: How Value Wins DSO Business

The rise of Dental Support Organizations (DSOs) and large group practices has tilted the balance of power in the supplier/buyer relationship.

Closing Pitch: Captaining the Industry

One-on-One with Jon Landers, Dental Trade Alliance



Departments


Products and Services

FAQ: DentalEZ’s NEW CORE Dental Operatory Equipment Line is Designed With Your Customers in Mind

Customers in Mind Dental Operatory Equipment Offers Strong Foundation for Success

On the Radar

Preventive Therapies: Fluoride Varnishes on Display

How to Market

Products That Practically Sell Themselves

Product Profile: NXT Hg5 Amalgam Separator from Solmetex

Introducing the Next Generation of Amalgam Separators

Product Profile: MICRO-TOUCH DENTA-GLOVE Examination Gloves From Ansell

Glove Leader Debuts New Gloves Designed for Dental Professionals

Product Profile: Sensibles Universal Sensor Holders From Flow Dental

Sensor Positioner Improves Ease of Use and Chairside Efficiency


Happenings

Heraeus Kulzer to Operate Under New Name

Starting in July, Heraeus Kulzer will operate under the new name Kulzer.

Western Dental Makes Acquisition

Western Dental, a full-service dental and orthodontics organization, has acquired 14 Smile Wide practices in Southern California, marking the company’s first acquisition in more than a decade.

TAUB Adds Members To Its Sales Team

TAUB Products has welcomed four new representatives to its sales force.

Dentsply Sirona Endodontic Suite Opens At NYU

Demonstrating a commitment to research and clinical education, Dentsply Sirona celebrated the opening of the new Dentsply Sirona Endodontic Suite at New York University College of Dentistry (NYU Dentistry).