This Month’s Features

Featured Articles

Cracking the Smile Code

Dental esthetics is so much more than a white smile and good orthodontia. Natural teeth are a complex riddle of shapes, colors and unique characterizations. But digital technologies are helping more clinicians unlock their secrets than ever before.

Scanning the Horizon

Digital impressioning remains a hot technology. In this update, we explore the latest developments in this continually evolving product category that are making the lives of everyone, from patients to staff to clinicians to lab technicians, so much easier.

Special Delivery

Today’s general dentists are offering a greater selection of treatments to their patients than ever before. So it stands to reason that they can benefit from the latest imaging available. We look at the technologies that can give your customers the most mileage, while broadening the scope of your sales opportunities.

Virtual Reality

Three-dimensional printing technology has many uses in the delivery of oral health care services.


Skill in Life: Fake it to Make it

The style of physical presence is important, does set a tone, does send a message, and does influence outcomes.

Big Picture: Cue the Review

In the case of negative patient reviews, an ounce of prevention is likely worth more than a pound of cure.

Selling Strategies: Your Most Important Appointment

In my 30 years of sales and sales management experience, the biggest hurdle I faced was learning the importance of keeping appointments — with myself.

Closing Pitch: No Pain, No Gain

One-on-one with Jackie Beltrani, Crosstex International


Products and Services

On the Radar

CAD/CAM Materials on Display

How to Market

Products that practically sell themselves.

Product Profile: Uni-Verse-All Sensor Positioning System by Flow Dental

Latest Advancements in Sensor Positioning

Product Profile: Anutra Local Anesthetic Delivery System by Anutra Medical

Revolutionizing Local Anesthetic Delivery


Crosstex International Executive Announces Retirement

Crosstex International, based in Hauppauge, New York, made public in July that Senior Vice President Andrew Whitehead will retire, effective August 1.

DentalEZ Integrated Solutions Announces New Marketing Personnel

DentalEZ welcomes Lindsay Viola and Eric Reno to its product management team and Aggie Pennington to its new strategic account management team.

Dental Associations Collaborate on Future Shows

Five dental organizations have joined forces to create more impactful dental meetings for attendees and exhibitors by hosting joint meetings in 2019 and 2020.

Dentsply Sirona Extends Relationship with Pacific Dental Services

Dentsply Sirona has signed a new 5-year agreement with Pacific Dental Services (PDS) — a company that supports more than 580 dental practices in 17 states — that will expand its service offerings to the company’s more than 1,600 dentists.

OSAP Celebrates Margaret Cottrell During 2017 Conference

The Organization for Safety, Asepsis and Prevention (OSAP) recognized Margaret “Peggy” Cottrell, who has more than 27 years of successful business ownership, executive management and strategic experience, with the 20th annual Dr. James J. Crawford Award.

Patterson Dental Promotes Two Key Executives

Patterson Dental has promoted two company executives, Tim Rogan, BA, EMBA, and Josh Killian, BIS, to new leadership roles within the organization.