This Month’s Features


Featured Articles

Life in the Fast Lane

The dental profession is no stranger to the cutting edge when it comes to technology. We explore some of the latest digital innovations used by increasing numbers of practices to slipstream their way onto the digital superhighway.

Shrink Rap

It’s no secret in the dental industry that composite resins shrink 
to one degree or another during polymerization. This, along 
with the related stress, is a primary factor in restorative
 failure. We discuss the latest strategies designed 
to minimize the nagging problem of 
polymerization shrinkage.

The Role of Fluoride in Caries Prevention

Fluoride is one of the most valuable weapons in the fight against tooth decay among pediatric patients, and sales reps play a vital role in this battle. The author explores the latest fluoride clinical guidelines.

Worth the Risk?

Clinicians are often faced with the choice to remove third molars without the presence of pathology or to leave them in place knowing this creates potential risk. Sales reps can learn from a discussion of both sides of the story.


Columns

Selling Strategies: Your ‘Why’ Is Your Anchor

My ‘why’ was that my product, used by my prospects could, ultimately, change the world. And this realization was what made all the difference.

Skill in Life: Set High Standards to Succeed

Always have your goals, but always live by your standards, for they are what determine your true level of success.

The Big Picture: Keep it Simple

And clobbering a customer over the head with too much information has another downside: It can increase a client’s doubts about your product.

Closing Pitch: Leading Ahead of the Curve

One-on-One with Mackenzie Richter, Henry Schein



Departments


Products and Services

On the Radar

Preventive therapies on display.

Hot to Market

Products that practically sell themselves.


Happenings

Premier Dental Launches ‘The Premier Promise‘

Premier Dental, a global developer and manufacturer of dental and medical products, introduces “The Premier Promise.‘‘

3M Announces New Leadership Appointments

The global science company 3M, Saint Paul, Minnesota has named Michael F. Roman chief executive officer, effective July 1, 2018.