This Month’s Features


Featured Articles

Whole Body Sales

How outcome-based reimbursement could break down the walls between medicine and dentistry while changing the business for sales professionals.

Pain Management 101

Sales reps are well positioned to arm clinicians with the tools they need to help prevent and control dental-related pain among pediatric patients.

Charging Ahead

Obturation is a step in root canal treatment that seals the canal after it’s been shaped, cleaned and disinfected. We give you the inside scoop on today’s thinking about this crucial step and examine the kinds of materials, techniques, instruments, and devices that are involved in preserving tooth structure.

Change Agents

Among the most typical procedures performed by periodontists are those involving crown lengthening and shortening. Mentor explores these delicate procedures and the kinds of instruments and materials they require to ensure success.


Columns

Selling Strategies: Sizing Up the Sales Funnel

The value of being able to clearly identify and own the present position of a sales opportunity cannot be underestimated.

The Big Picture: The Story According to Neuroscience

With the plethora of Internet product reviews and other online sources of product information, salespeople’s roles as valued dispensers of hard-to-access information is gone.

Skill in Life: Your Best Weapon Will Save You

If you have trained yourself to be a skilled listener, you have perfected the one talent that will save you.

Closing Pitch: In It for the Long Run

One-on-one with Dan Dixon, KaVo Kerr/Danaher Corporation.



Departments


Products and Services

On the Radar

Composites on display.

How to Market

Products that practically sell themselves.

Product Profile: Kovanaze Nasal Spray by St. Renatus

Needle-Free Dental Anesthesia.

Product Profile: Venus White Tooth Whitening Treatments by Kulzer

Whitening System Delivers Customized Treatments


Happenings

Kulzer Appoints Jeremy Thomas President for USA & Canada

Kulzer recently named Jeremy S. Thomas as president, USA & Canada and head of the Americas Region.

Henry Schein Donates Oral Health Supplies to NYC Nonprofit

Henry Schein has provided more than 80,000 dollars in health supplies and equipment to the nonprofit Children’s Aid Society to support five health care centers in low-income communities throughout New York City and Westchester County.

CDA Cares Sponsors Promote Access to Care

The California Dental Association (CDA) credits the success of its CDA Cares program to the support of its community members

Study Pinpoints Dental Insurance As Must-Have Employee Benefit

Dental insurance is one of the top five employee must-have benefits, according to a 2017 MetLife “Employee Benefit Trends Study.”