P&G Toothpaste Earns ADA Seal of Acceptance

The American Dental Association (ADA) has given Crest Pro-Health Advanced, Deep Clean Mint its ADA Seal of Acceptance. This Procter & Gamblebrand toothpaste is the first product to earn the ADA Seal of Acceptance in the enamel erosion category, according to the company.

The ADA Council on Scientific Affairs accepted the toothpaste based on the findings that it is safe and has shown efficacy in helping to prevent or reduce enamel erosion from dietary acids, when used as directed.

Crest Pro-Health Advanced, Deep Clean Mint is also the first product to earn seven attributes of the ADA Seal: it helps prevent or reduce enamel erosion, helps prevent caries, helps prevent and reduce plaque, helps prevent and reduce gingivitis, helps reduce tooth sensitivity, helps reduce oral malodor, and helps remove tooth surface stain.

Mia L. Geisinger, DDS, MS, chair of the ADA Council on Scientific Affairs’ Seal Subcommittee says, “The ADA Seal designation for enamel erosion seeks to help consumers and dental health care providers in identifying products to combat enamel erosion.”

To earn the ADA Seal, products must pass ADA laboratory tests and meet ADA and American National Standards Institute-approved dental standards. The manufacturer also submitted studies proving clinical safety and efficacy.

From MENTOR. January 2018;9(1): 13.

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