Industry Report Sees Increasing Opportunity in Cosmetic Dentistry



As the number of patients seeking cosmetic services to enhance their smile continues to grow, dental practitioners are advised to keep up with the trend by investing in the latest dental equipment and products to be able to provide these services to clients.

The advice comes in the wake of a report by Grand View Research Inc., which argues that the major restraints on this market are the high cost of equipment and lack of reimbursement from insurance providers.

Adrian LaTrace, CEO of Boyd Industries, a manufacturer of specialty dental and medical operatory equipment, says that while cosmetic equipment systems require a substantial up-front investment, “to be modern — to keep up with the demands of your patients and set yourself apart from your competition — you have to be willing to update your old dental equipment and position your practice to be able to provide cosmetic dentistry services.”

The report predicts the global cosmetic dentistry market — $15.8 billion in 2015 — will reach $27.95 billion by 2024 as more people opt for esthetic dental procedures.

Millennials and baby boomers are driving the increase in cosmetic dentistry procedures as both age groups seek treatments — from veneers, implants, whitening and crowns to “dental bling.” Teeth whitening, change in dental appearance, and intervention of malocclusion are the most frequent cosmetic dental procedures, according to the report. The full report is available at

MENTOR January 2017: 8(1);6.

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