One-on-One with Mackenzie Richter, Henry Schein
Products that practically sell themselves.
Clinicians are often faced with the choice to remove third molars without the presence of pathology or to leave them in place knowing this creates potential risk. Sales reps can learn from a discussion of both sides of the story.
Preventive therapies on display.
Fluoride is one of the most valuable weapons in the fight against tooth decay among pediatric patients, and sales reps play a vital role in this battle. The author explores the latest fluoride clinical guidelines.
It’s no secret in the dental industry that composite resins shrink to one degree or another during polymerization. This, along with the related stress, is a primary factor in restorative failure. We discuss the latest strategies designed to minimize the nagging problem …
The dental profession is no stranger to the cutting edge when it comes to technology. We explore some of the latest digital innovations used by increasing numbers of practices to slipstream their way onto the digital superhighway.
Always have your goals, but always live by your standards, for they are what determine your true level of success.
My ‘why’ was that my product, used by my prospects could, ultimately, change the world. And this realization was what made all the difference.
And clobbering a customer over the head with too much information has another downside: It can increase a client’s doubts about your product.